ADTRAN Launches ProCloud UC Powered by BroadSoft

Zenica JoyApr 18, 2017

Enterprises need a cutting-edge and powerful communication solution not just to stay competitive but also to thrive in their industry. Adopting cloud services as part of their business communications system can add valuable tools that can enhance collaboration and streamline business operations. With the scalability, mobility, cost-saving, and reliability benefits often associated with cloud services and VoIP in general, it makes sense for organizations to leverage this communication platform to improve their business efficiency.  

But as the popularity of cloud technologies grows and cloud-based services become more prominent in professional settings, businesses may encounter challenges when it comes to managing different applications from multiple providers. To address this challenge, many service providers have introduced their own cloud-based unified communications and collaboration solutions, helping to combine communication channels and business applications in one interface. One of these solutions is ADTRAN ProCloud UC. Powered by Broadsoft, this cloud-based unified communications (UC) offering aims to help Managed Service Provider (MSP) partners simplify the purchase and adoption of cloud services for their business customers.

Helping MSP Partners and End Users Enhance Their UC Platform

As a leading provider of next-generation open networking solutions, ADTRAN has launched the ProCloud UC solution. In collaboration with BroadSoft, a trusted provider of cloud communications, team collaboration, and UC solutions, the ProCloud UC enables ADTRAN’s partners to enhance their revenue opportunities with best-of-breed application and networking services.parker smith director of business development at adtran

Parker Smith, the director of business development for ADTRAN’s business solutions and cloud services, expressed his excitement about the company’s partnership with BroadSoft.

“Our collaboration with BroadSoft adds tremendous value to our ProCloud Subscription Services Suite—the hosted UC solution is a natural extension of our existing partnership, providing our partners with a new recurring revenue model for advanced communications services,” said Smith. “The partner benefits from an accelerated time to market and the scalability and flexibility of a hosted UC solution, all with minimal investment, enabling our partner community to seamlessly grow market and margins more easily.”

As one of the first network infrastructure partners of BroadSoft, ADTRAN brings together a wide range of fully integrated communications and collaboration services that are flexible, mobile, secure, and reliable. Also, the addition of the BroadCloud call control platform to ProCloud Subscription Services Suite enables MSP partners to expand their cloud-based unified communications solutions.  

Diane Myers, the senior research director at IHS Markit, had this to say about ADTRAN’s partnership with BroadSoft:

“The approach ADTRAN is taking with BroadSoft gives MSPs the opportunity to leverage an integrated cloud platform, brand them as their own and simplify the purchase and adoption of cloud services for their business customers.”

Maintaining High-Quality UC Solution with ADTRAN ProCloud

Unified communications (UC) and collaboration tools empower teams by providing a seamless way to stay in touch and access information from anywhere, on any device. With user-friendly services delivered from the cloud, ProCloud UC Powered by Broadsoft can help organizations quickly access information and connect to partners, workers, and customers to enhance business performance and built revenue opportunities.adtran procloud uc offering

Delivering an integrated bundle of communication and collaboration services, ADTRAN ProCloud UC’s “partner in a box” can simplify the process of launching and supporting business communications services such as presence, instant messaging, conferencing, HD audio and video calling, desktop and file sharing, and more. The scalability of this cloud-based solution makes it easy for partners to expand their services based on customers’ needs. Plus, the ability to brand a hosted unified communication solution as their own enables ADTRAN’s partners to expand their cloud-based unified communications (UC) offerings.

Dino Di Palma, the Chief Revenue Officer at BroadSoft shared how ProCloud UC can help ADTRAN’s MSP partners and their business customers. “This collaboration puts best-in-class services in the hands of MSPs who may not have previously been able to access them due to investment requirements, deployment times or limitations of traditional UC solutions," said Di Palma. “By becoming part of ADTRAN’s subscription service offerings, our cloud communications will enable more businesses to worry less about maintaining a high-quality UC solution and instead remain focused on growing their business.”

Key Features and Benefits of ProCloud UC

  • Eliminates the complexity of using a variety of apps by bringing together a fully integrated communication and collaboration service solution
  • Enhances mobility, thereby enabling teams to work on the go, at any time and on any device.
  • Includes My Room, a powerful virtual meeting space
  • Available with BroadSoft Hub, which equips users with their own “personal assistant” to keep things organized.
  • Keeps data protected with its carrier-grade security capabilities.

For more information about ProCloud UC solution, visit ADTRAN’s website. Also, learn more about BroadSoft’s comprehensive cloud-based UC solutions by visiting BroadSoft’s product page.


About BroadSoft

BroadSoft is a global leader in cloud communications, unified communications, team collaborations, and contact center solutions. Established in 1988, BroadSoft has been providing cutting-edge solutions that empower teams and help businesses achieve breakthrough performance. Headquartered near Washington DC, BroadSoft’s wide range of communication and collaboration solutions include BroadSoft Business platforms (BroadCloud and BroadWorks), BroadSoft Business applications (Team-One, UC-One, CC-One, and Hub), and BroadSoft Mobility (UC-One Communicator, UC-One Connect, and UC-One Meet).



ADTRAN, a leading provider of networking and communications equipment, delivers innovative portfolio of voice, data, video, and Internet communication solutions. Headquartered in Huntsville, Alabama, ADTRAN has been providing government agencies, private enterprises, service providers, and individuals with cutting-edge network access products that deliver a wealth of applications ranging from corporate connectivity and Internet access to distance learning and telecommuting.