Technology in the communications market is rapidly evolving and shifting from premise-based systems to cloud services due to the cost-savings and ease of use associated with today's cloud solutions. With mobile devices and cloud computing becoming ubiquitous in the business community, more and more companies are looking for a robust cloud-based unified communication and collaboration tool to power their operations and enhance their business efficiency.
In response to the increasing demand for a robust cloud-based technology solution in Australia and to help support the nation’s growing mobile workforce, BroadSoft, a global provider of unified communication, collaboration, and contact center solutions, has announced a partnership with Telstra, one of the leading technology and telecommunications companies in the country. Through this partnership, both BroadSoft and Telstra will help to empower Australian businesses by giving them full access to cutting-edge cloud communications and collaborations tools that can enhance productivity, teamwork, and customer engagement.
Making Unified Communications Available to the Australian Workforce
The cloud continues to reshape the business world by helping employees in small and mid-sized enterprises (and even large companies) leverage innovative communications and collaboration tools anywhere and from any device. With the cloud's mobility, productivity, and cost-saving benefits, more and more organizations in Australia and other parts of the world are transitioning to the cloud in order to streamline their workflows and reduce operational costs.
In fact, according to the latest State of the Cloud report from RightScale, a company that provides software as a service (SaaS)-based cloud computing management solutions for cloud infrastructure, 92% of businesses in New Zealand and Australia are using the cloud for enterprise operations.
With BroadSoft's recent partnership with Telstra, both companies support the transformation of the nation’s workforce, as many Australian businesses shift to cloud technologies to power their core business activities.
Jonathan Reid, the Asia Pacific Managing Director at BroadSoft, expressed his enthusiasm about their partnership with Telstra.
“We are very pleased with the expansion of our relationship with Telstra," said Reid. “As Australia’s largest telecommunications provider, Telstra plays a critical role in driving world-leading technologies and services throughout the country. We share a very similar view of how Unified Communications will transform the market in the years ahead and drive workplace productivity. We look forward to working closely with Telstra’s team to accelerate their success and leadership in the Australian Unified Communications market with the deployment of BroadSoft Business.”
Michelle Bendschneider, the Executive Director, Global Products at Telstra, also shared how BroadSoft’s communication solution can help the Australian workforce.
“Utilizing BroadSoft technology, Telstra can offer our customers the opportunity to reduce hardware costs, as everything is hosted in the cloud, while also helping businesses increase productivity," noted Bendschneider. "Employees’ will be able to connect with their teams, as well as customers, from anywhere they’re connected to the internet and at any time providing real-time connection and premium customer service.”
Enhancing Australian Business Communication with BroadSoft
BroadSoft and Telstra’s multi-year strategic agreement supports Australian business customers by providing them with the opportunity to connect and collaborate from anywhere and from any compatible device using the cloud. Through this partnership, both companies can strive to meet the demands of Australia’s increasingly mobile workforce through BroadSoft Business.
“Our strategic relationship with BroadSoft enables customers to implement high-powered cloud communication and collaboration tools that enhance mobility, teamwork and customer engagement in their business,” said Bendschneider.
BroadSoft Business provides a fully integrated portfolio of enterprise-ready cloud private branch exchange (PBX), team collaboration, unified communications, and contact center solutions. This comprehensive cloud-based solution can scale to all market segments and includes three core applications: UC-One, Team-One, and CC-One. It also includes BroadSoft Hub, which provides contextual intelligence across the entire platform so that users can easily access the information and applications they need in one location.
Telstra makes use of BroadSoft Business technology applications to enhance their three major unified communications (UC) service offerings:
- Telstra Digital Office Technology (DOT) - This communication solution offers all-in-one mobile, landline, and broadband option for small and medium-sized enterprises. Through Telstra DOT, business customers are provided a fully hosted on-premise solution that enables IP calling.
- Telstra IP Telephony (TIPT) - This is a fully managed cloud service that provides a comprehensive UC solution for medium and large enterprise customers. TIPT supports a wide range of communications solutions such as presence, video, voice, mobility, collaboration, and unified messaging.
- Telstra SIP Connect - This tool allows business customers to keep in-place legacy systems and to move away from legacy integrated services digital network (ISDN) and public switched telephone network (PSTN) services to a single converged data and voice service on National Broadband Network (NBN) and Telstra Next IP network.
By leveraging BroadSoft's communications solutions, Telstra provides their end-user customers a cost-effective way to reduce hardware expenses because the solutions are hosted in the cloud. It also enables businesses to increase their productivity and efficiency by helping them connect with their teams and their customers, anytime and anywhere as long as they have a stable Internet access.
For more information about BroadSoft Business, visit Broadsoft’s official website. You can also learn more about Telstra’s wide range of telecommunication services and solutions by visiting their company website.
BroadSoft is a market leader and technology innovator in cloud communication, collaboration, and contact center solutions for service providers and businesses across 80 countries. Established in 1998, BroadSoft has been recognized as a global leader for cloud unified communications with an open, mobile, and secure platform that is trusted by 25 of the world’s top 30 Service Providers. The company offers comprehensive, mobile-integrated communications and collaboration solutions that enable businesses to connect more effectively with their teams, suppliers, and customers.
Telstra is Australia’s leading provider of telecommunications and technology solutions. Headquartered in Melbourne, Australia, the company provides a wide range of communication solutions, including mobile phones, home phones, and broadband Internet. Telstra operates the largest mobile and Wi-Fi networks in Australia. With licenses in Europe, Asia, and the United States with access to more than 2,000 points of presence across the globe, Telstra delivers innovative end-to-end solutions such as voice, cloud, colocation, global connectivity, conferencing, satellite, and managed network services for small and medium businesses and large companies.