The advent of mobile technology has paved the way for the emergence of over-the-top (OTT ) messaging apps like WhatsApp, Google Hangouts, and Facebook Messenger, all of which enable individuals to connect and reach all of their contacts in a seamless way. As OTT messaging apps continue to transform and change the mobile messaging market, traditional short message service (SMS) and multimedia messaging service (MMS) are overshadowed by these advanced messaging mediums in terms of functionalities and features.
The challenge for today's mobile operators is finding a unified communication solution that can help bolster and reinvigorate their messaging services in order to compete with today’s advanced messaging apps. Fortunately, Metaswitch, a leading cloud-native communications software company, has a highly scalable storage solution that enables operators to deploy their own device-independent messaging applications that connect businesses, third-party enterprises, and consumers. Designed to help mobile operators achieve the flexibility, agility, and cost-efficiency they need to surpass the OTT user experience, Metaswitch Converged Network Message Store (CNMS) integrates voice, data, and video messaging across all devices.
Enhancing the Mobile Messaging Experience
Mobile operators can take advantage of Metaswitch’s Converged Network Message Store (CNMS) to enable them to create advanced, device-independent mobile messaging services for their subscribers.
Diane Myers, the Senior Research Director at IHS Markit, had this to say about the advantages of using Metaswitch’s CNMS: “The mobile messaging experience is still fractured across multiple application silos. “Operators struggle to compete against OTT applications and disjointed user experiences. With platforms like Metaswitch’s CNMS, options exist for operators to develop messaging applications in-house, sign up for industry initiatives like GSMA’s Messaging as a Platform and RCS Universal Profile or expose their converged storage capabilities to third-party application developers."
With Converged Network Message Store as a solution, network operators will be in a good position to adjust to the rapidly developing messaging market and remain relevant to their consumers.
Ian Maclean, the Chief Marketing Office at Metaswitch, shared how CNMS can help mobile operators create a unique messaging service and manage content delivery in a seamless way.
“Metaswitch CNMS is a critical element for service providers seeking to create value from user content and preparing for the onslaught of new messaging traffic from IoT devices on both 4G and 5G networks,” said Maclean. “Without cloud storage, operators are challenged to manage the sea of disparate content that connects users and ‘things'. CNMS meets this need, complementing and aided by our mobile product portfolio that includes Clearwater vIMS Core, Perimeta session border controller, and the Rhino telephony application server,” he added.
Unifying Data, Voice, and Video Messaging in the Cloud
Metaswith's Converged Network Message Store (CNMS) enables mobile operators to create their own secure messaging applications with features and functionality on par with the other OTT players. This cloud-native solution is available as a standalone platform or as part of Metaswitch’s comprehensive suite of unified messaging solutions for mobile operators. CNMS also delivers notification of data changes to operator and subscriber applications through the Open Mobile Alliance (OMA) Network Message Store (NMS) API.
Recognized as the first cloud-native platform, Converged Network Message Store (CNMS) provides unified, cloud-based storage of text, voicemail, and video messages. As a highly scalable and versatile cloud storage solution, CNMS excels in providing the following:
- Single storage for a variety of services such as Mobile Unified Communication, Converged IP Messaging (CPM), Rich Communication Services (RCS), native visual voicemail (for major devices), video mail, Machine to Machine (M2M) and web messaging.
- Synchronization of all types of content and/or messages and their state across multiple applications and devices.
- Unified access to content or messages through various application interfaces including text-based user interfaces (TUIs), RCS interfaces, and Open Mobile Alliance (OMA) application program interface (APIs).
- Message backup for clients using SMS, MMS, and RCS.
Why Should Mobile Operators Use Metaswitch Converged Network Message Store?
Through Metaswitch CNMS solution, mobile operators will benefit from using a reliable cloud environment where they can explore and create new converged messaging services and applications. By delivering a native, software-based approach to messaging platforms, operators will be able to extend unified communications and collaboration (UC&C) from fixed and enterprise environments to their mobile subscribers, too.
To learn more about Metaswitch’s complete suite of mobile unified communications and messaging solutions, visit their website.
Metaswitch, the world’s leading cloud native communications software company, delivers innovative consumer, business, and Internet of Things (IoT) communication services over the mobile and fixed broadband connections. Backed by 34 years of profitable growth and a global customer base of wireless, wireline, cable, and enterprise network operators, Metaswitch helps operators realize the operational, economic, and technology benefits of becoming software-centric and cloud-based. Through constant innovation and seasoned engineering leadership, Metaswitch delivers a comprehensive cloud native software-based, open, and scalable network functions that enable service providers to remain relevant by streamlining their network operations and enhancing their cost-efficiency.