A telemarketing call center is a company that makes and takes calls in order to sell goods or services. Telemarketers use both inbound and outbound calling; there is no specific technology for telemarketing call centers.
Uses for Telemarketing Call Centers
Businesses can contract telemarketing call centers, like other types of Call Center, to perform certain tasks that require considerable time, effort, and interaction with clients or consumers. Businesses and organizations can contract telemarketing call centers to:
- sell their product
- conduct market research
- conduct surveys
- solicit donations
Telemarketing uses different strategies to make sales, the main being cold calling. Cold calling involves unsolicited telephone contact with consumers. Other techniques include persuasion and high pressure to convince a potential customer to buy products or services.
In a telemarketing call center, there are many agents cold calling or taking leads on sales at once. Telemarketing can also be performed at home through a Virtual Call Center.
Regulation of Telemarketing Call Centers
Telemarketing is subject to regulations in the United States that restrict how telemarketers can solicit business. Mass robocalling, i.e. auto-dialing with pre-recorded messages, is prohibited by the Federal Trade Commission. However, political parties and messages are usually exempt.
When a telemarketing call center calls nationally, it must obey each state’s laws on telemarketing practices.
In 2003 the United States created the National Do Not Call Registry, which restricts telemarketers from calling the listed numbers. Consumers can add their numbers to this list, but certain organizations like charities can still call them.
Additional Call Center Services
April 7, 2023
Phone System 