How VoIP Can Improve Your Marketing Strategy

A great marketing strategy is key to the success of any brand. But with new tools and technologies popping up every day, how will you know which are the best tools to invest in to grow your business?

VoIP phone systems have been gaining popularity lately, with both corporates and small businesses turning to them for their communication purposes. The global market for VoIP services is expected to reach $102.5 Billion in 2026 up from $85.2 Billion in 2021.

The growth of the global VoIP market can be attributed to the value users derive from VoIP phone systems. While VoIP isn’t exactly a new technology, it has evolved into a reliable communication channel and a superior alternative to traditional phone systems.

For marketers specifically, VoIP makes it easy to organize campaigns, track performance, and analyze campaign results. VoIP systems also offer increased mobility and monthly savings to marketing budgets.

Meanwhile, this system also helps you send bulk text messaging to your customers in the right manner.

As you can see, VoIP is a useful tool that will help you improve your positioning in the market. Let’s now take a look at the top ways to use VoIP to improve your marketing strategy.

5 Ways VoIP Can Improve Your Marketing Strategy

VoIP systems have more customer experience benefits than traditional phone systems. However, many people still don’t realize that there’s more to VoIP than its communication abilities.

Marketing teams can leverage VoIP to generate leads and increase sales. Here are 5 ways VoIP improve marketing strategy.

1. It Gives You Local Appeal

Local presence dialing is a feature of VoIP phone systems that matches your phone number to the local area code you are dialing. Localized phone numbers are a great asset for sales and marketing teams because most customers like to buy from local businesses.

With a local number, you give prospects the impression they are working with a local business. This increases the chances they will answer the call, thus giving you more opportunities to make your sales pitch and hit your sales quota.

Additionally, local presence dialing gives small businesses the chance to expand their operations nationally and even across the globe. No matter where you’re operating your business from or how small your company is, giving your outbound calls a local presence puts prospective customers at ease and assures them your services extend to their local area.

2. It Increases Your Conversion Rate

After generating leads from their best lead generation software, businesses need to talk to their prospects and convince them to make a purchase. Most marketers think that online channels are ideal for converting leads into customers.

Their thinking is that instead of spending 30 minutes on the phone with one client, you can create an email blast and send it to all your clients in an instant.

While email marketing is an effective way to nurture leads, phone calls allow you to make a personal connection with prospects and convince them of the value of your products.

And since all VoIP services happen in the cloud, investing in a VoIP phone system gives you all the benefits of a traditional landline system but at a fraction of the cost. This is because VoIP doesn’t require:

• Special on-site equipment
• Costly line installation
• Expensive repairs

This way, a VoIP system allows you to engage prospects wherever they are and convert them at a lower cost compared to other marketing channels such as video production.

3. Easily Manage Campaigns

VoIP improve marketing strategy by making it easy to track and manage your campaigns. By assigning a different phone number to each campaign or region, you will know how each campaign is faring and make adjustments accordingly.

There will be no need to hire an external agency to assess your campaign and optimize it for efficiency. Your VoIP dashboard provides you will all the information you need to understand how different campaigns are performing.

For example, if you sell online courses, you can add a phone number to the different ads you publish online. After a given amount of time, you will check your call report to see which ad is performing better.

Of course, the campaign that does well is the one that generates a lot of calls from prospective customers.

With this information, you will know which campaigns to prioritize in the future and which ones to let go. And if you don’t want to continue with certain campaigns because they are underwhelming, VoIP lets you delete those numbers and do away with those costs immediately.

4. Improve Company Performance with Analytics

One of the key ways VoIP improves marketing strategy is by providing you with valuable insights into your team’s sales performance. Enabling call tracking on your VoIP system is easy as pressing a button.

When you do this, it becomes easier to understand new leads and the problems they face. This is because you’ll be able to replay the recordings later on and keenly listen to the issues prospects are raising.

Call recordings also allow you to monitor the individual performance of your marketing team. For instance, you will know:

• How many calls sales rep is taking
• The average length of each call
• How often a sales rep lets a call go to voicemail

You get all this information and more when you invest in a VoIP phone system. And when you analyze the data from the call center analytics, you will know how your sales team is performing and identify areas of improvement to help your team close more deals.

5. Maximize Your Availability

When you start a new campaign or publish a Google review widget, you don’t know when new leads will start rolling in. They can start trickling in during off hours or when you are out of town for a meeting.

As a marketer, you want to start engaging the leads right away and push them further down the sales funnel. If you’re relying on a traditional phone system, you’ll have to wait till your team gets back to the office to reach out to the leads.

But since VoIP isn’t tied to physical components, your team will always be ready to talk with prospects anytime, anywhere.

VoIP systems are virtual, meaning you can assign them to as many devices as you need. Desktop computers, laptops, smartphones, and even desk phones can be used to make calls as long as you are connected to the internet.

You can integrate your VoIP system with a Zopto alternative tool and generate and manage your social selling leads effectively.

So, whether you’re working from home, traveling, or just away from the office, VoIP ensures you’re available to your customers at all times.

Conclusion

VoIP phone systems are quickly becoming a favorite for many businesses around the world. But despite its insane benefits and enhanced features, many uniformed businesses are still not using it to engage their prospects and customers.

I now hope you know how VoIP improve marketing strategy. Ensure to add it to your marketing mix to convert more leads and increase sales.