RSS FEED Ongoing Training Pays off for Resellers and Their Customers

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For VARs in the technology sector, the importance of continually educating and training employees can make a significant difference in selling, installing, and supporting your customers’ solutions. This customer-centric approach also plays a tremendous role in managing and improving your margin and profit. Investing in and completing technical certifications to become experts in the vendors’ solutions you sell may require an upfront cost, but it’s well worth it – training yields a significant ROI.

Having product experts on your technical staff serve as subject matter experts allows you to have a much more efficient and effective process when it comes … Continued

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